About

BC@D Group

Join the communication eVolution!

A Brand’s Culture grows through customer collaboration.

Who do you think you’re talking to?

BC@D designs solutions that will connect, create and cultivate the audience you need to grow your brand. We do this by creating and refining stories your customers want to hear and share.

BC@D Group is an award-winning, full-service digital communications agency, with services that span from public relations support, brand strategy marketing, creative asset development, social media content creation, and web development, amongst a multitude of other resources. BC@D has been in business for over 20+ years, working with a vast array of clients not only locally but nationally and across North America.

BC@D Group’s vast experience and network with creating small, medium, and large campaigns is run by a group of diverse, intersectional, savvy women. They work in a collaborative ecosystem with senior integrators and skilled specialists, all with deep roots in marketing, design, communications, social media and technology. Their mandate is to creatively utilize their varied and unique lived experiences into their storytelling, branding, marketing, and beyond. This ensures a vast array of voices, lenses and perspectives are respectfully included in the storytelling and marketing for each brand and client they support and collaborate with. They know how to put the right people on the right projects for the right money to meet any client’s needs — without a lot of extra hands getting in the way! This amazing group of women love who they are and who they represent. They inject passion and authenticity into every piece of creative with innovation and flair — always being led by diversity, equity and inclusion in their processes, their team, their ideology and of course, their work.

Maybe it’s time for you to connect, eVolve and collaborate with BC@D.

^ back to top

Nicole McKinney

President

When Nicole speaks, you sense a passion born of a long legacy of activism — from her great, great, great paternal grandmother who became a documented freed slave in 1865 to the legal work of her father, a renowned academic and life long social activist for anti-Black racism in the US and Canada. Her maternal grandmother was the sole survivor of 13 children who were all killed in the Holocaust. This unique and powerful legacy has fueled Nicole to use her own incredible narrative to weave threads of context within our collective history, creating manageable concepts around societies systems. She is gifted with a compassion and understanding of the responsibilities we all need to process to be able to reach “transformational activism” a state where one can leverage their privilege to close inequity gaps.

As a zealous entrepreneur and the founder and owner of multiple businesses, Nicole has enjoyed 25+ years of experience collaborating with clients across North America. Amongst her business portfolio is her award-winning digital communications firm run and led by a diverse intersectionality of savvy women with a focus on intentionally ignored groups. And with so few women of colour in business leadership roles, Nicole has used her unique perspective and lived experience to create content for products and services aimed at the largest purchasing power in the world — women.

Margaret Jeronimo-Andrews

Creative Director

Margaret is a seasoned art director and graphic designer with copywriting skills and 20+ years of advertising experience in the agency world and as a freelancer. During her career, she has developed successful traditional and social media/online campaigns for numerous Not for Profit organizations and corporate clients, including President’s Choice Financial, The Globe and Mail, The Brick, Sears, HomeSense, Autism Speaks, Plan Canada, and the University Health Network. In addition, she has developed branding and identity for clients such as the David Suzuki Foundation (Bluedot Tour), and Waking the unConscious (WtC) — a not-for-profit focusing on anti-racism strategies, training, and DEI work with corporate and public institutions.

Her proudest achievements are her 2x Cassie award-winning campaign work for Plan Canada’s “Because I Am A Girl” initiative and promotional work for the Ontario Government’s “LifeShare” program (where developmentally disabled adults are matched with volunteer families as an alternative to group homes). As the mother of an Autistic son, the latter was a particularly poignant yet encouraging experience.